How not to do Christmas cards

Chantal

And the prize for the worst Christmas card this year goes to …

My milkman!

Why?

Here are my reasons:

  • No name on the envelope – doesn’t my milkman know my name?
  • The envelope wasn’t stuck down – it hadn’t even be closed
  • No name inside the card – proof that my milkman doesn’t know my name, even though I pay him by cheque and my name is on the cheques
  • A label stuck inside the card saying “Thank you for your support. Best wishes from Ian”

I know my milkman is probably busy, but to waste time on a production line of sticking labels into dozens of cards, to be left with a milk delivery? If I were him, I’d spend the time getting to know my customers – stopping to say hello once in a while. He might get to know a few names and encourage more of his customers to buy more from him.