And the prize for the worst Christmas card this year goes to …
My milkman!
Why?
Here are my reasons:
- No name on the envelope – doesn’t my milkman know my name?
- The envelope wasn’t stuck down – it hadn’t even be closed
- No name inside the card – proof that my milkman doesn’t know my name, even though I pay him by cheque and my name is on the cheques
- A label stuck inside the card saying “Thank you for your support. Best wishes from Ian”
I know my milkman is probably busy, but to waste time on a production line of sticking labels into dozens of cards, to be left with a milk delivery? If I were him, I’d spend the time getting to know my customers – stopping to say hello once in a while. He might get to know a few names and encourage more of his customers to buy more from him.
Filed under: Clients, Interaction, Marketing | Tagged: Christmas cards, customers' names, spend time getting to know your customers | 2 Comments »