Do you know your ideal clients?
When someone asks you who your clients are, is your answer something like “anyone with a pulse and a cheque book”?
If it is, I’m going to let you into a secret. No matter how hard you try, you’re always going to struggle to grow your business. You might think that trying to attract every sort of client to your business is a great way of getting more clients to work with you. But that’s not true. Trying to work with every different kind of business means that you will always be chasing everyone you meet, working hard to persuade them to work with you. It means that you will agree to work with clients who don’t really value what you do and how much you want to charge. They’ll beat you down on price and then want everything done really quickly. They won’t recommend you to other businesses, because they don’t think you’re that special.
Do you still want to work with clients like that?
If your answer is no, then you need to find out how to identify and attract your PERFECT clients.
Your perfect clients are the ones who come and find you. They want exactly what you want to offer them and they want to pay what you want to charge. They are a joy to work with and they always recommend you to other businesses. But there is a trick to finding them. Nearly every consultant or coach that starts a business begins by doing whatever comes along. The idea of sitting around waiting for people to come to you is a strange one, but it’s one that you need to understand. When you know who your perfect clients are and what you want to offer them, you’ll be able to attract them to you, instead of having to chase after them. You can save time by focusing your attention on only working with clients who really appreciate what you do and who pay you what you’re worth. You can save money by only marketing to your perfect clients and you can make more money from working with them.
Do you know who your perfect clients are?
Filed under: Appletree Marketing, Clients, Measurement, Planning, Referrals | Tagged: Appletree Marketing, Clients, communication, Interaction | Leave a comment »
The importance of interaction
Alice
When you’re dealing with social media, one of the most important things to consider is interaction.
Interaction is when your readers, audience, fans, friends or whatever are compelled to respond to your social networking activities. This will happen when you post up something that is worth commenting on, full of value, beneficial and helpful, entertaining or educational, or even controversial, just begging for a response to counteract it or confirm their approval or agreement with it.
Blogs thrive from comments. Spiders register a comment as new material, so it can enhance a post by making it more attractive to the search engines. It also adds to the conversation because the reader is presented with new ideas and concepts that contribute to the subject matter or interest factor. Ideally posts should be written to encourage a comment, or contain a call to action to remind readers to leave feedback or their point of view.
Facebook works on interaction, as every time you post on your profile, or ideally on someone else’s profile as a comment to their status update, Facebook sees this interaction and clocks it as a match. The more interaction you have with your Facebook friends, the more likely you are going to see your posts or blog feeds on their profiles. If you don’t partake in lots of interaction on social networking sites, it’s not only the search engines that deem you to be inactive, its the social networking robots as well, which can be detrimental if you want to create interaction to help promote yourself or your business.
Twitter is the master of interaction, of course! It is all about interacting with your fellow Twitterers, chatting, commenting, retweeting, sharing in real time – generally forming relationships with your followers as you interact and find out what they are doing. Really this is not a place to be doing business in the old sense of the word, it’s about communicating and making friends, networking by being sociable, asking after their health, family or latest event, having a giggle over a piece of news or notification from elsewhere, exchanging information about each other as if you were face to face and not separated by the web in between two computers. It is a place to find out information, learn from a blog feed, gain trust and credibility by giving and sharing, having a conversation with real people who respond readily – in other words, interacting.
Using social networking sites, and also social bookmarking sites, needs commitment to fine-tune your interaction with your followers and friends. It’s no good having a fantastic blast one day, and then forgetting to continue for the next few days. Even if your followers forgive you, the search engines and social networking sites won’t. Robots don’t understand like humans do, and they see inactivity as exactly as what it is, and immediately your ratings go down, you loose those slots on your friends’ profiles, your stats take a plunge and your Twitter streams are dark and empty.
I know it’s hard to keep it up indefinitely, so it’s worth working out a social media diary to help you keep the momentum going. Plan in advance what you are going to say that month, or week if you think short-term, so that there is always information available to use when your inspiration dries up. It’s much easier to provide content, leading onto to some beneficial interaction, if you have a focus, goal or objective towards your social networking activities – get more leads, raise your profile, extend your expertise, collect more fans or ‘likes’, increase your subscription rates, develop your visibility on the net – need I go on?
And above all – it’s so important to have fun!
Filed under: Blogs, Interaction, Online Marketing, Planning, Social Media | Tagged: audience, beneficial, comments, consistency, conversation, Facebook, fans, friends, information, inspiration, Interaction, profile, readers, search engines, Social Media, social media diary, Twitter, value | Leave a comment »