As I got in the car to drive to work on Monday, it was with a sense of relief after surviving the usual chaos of getting everyone out of the house on time and in the correct clothing and the right bags and kit for the day. My thoughts then turned to the day ahead and what it might bring. I am lucky enough to be doing a job I really enjoy, that is providing marketing advice and support to small businesses in the area.
Some days of course bring challenges and it can still be hard to summon enough positive energy for the day ahead, particularly on a Monday. What does make this easier for me though, is that the clients I work with are a really positive group of people. We work with business owners who are facing these seemingly tough times, but are amazingly positive about how they are going to make their businesses successful. This positivity really does have a knock-on effect on us, and how we go about giving them the best marketing advice we can. But we are constantly reminded about how hard life is at the moment, with no apparent easy way out of it, all of which we find far too negative. The subject of recession and tough economic times is actually banned in our office.
It was interesting then to hear on the radio, during my journey in, that it was ‘Happy Monday’, apparently the happiest day of the year. According to psychologists, the combination of getting the first pay cheque of the year and booking a summer holiday makes Monday 31st January the highpoint of the year.
‘We each experience an average of ten major happy days every year but none is happier than January 31, or Happy Monday,’ said Dr David Holmes, senior psychologist at Manchester Metropolitan University.
So, I thought are my clients going to be extra happy today? Perhaps not, but what it did make me appreciate is that although the people I work with do face challenging times, they work hard to be positive.
Building your own business, brand or company takes time, energy, and a lot of work. Why do I think my clients are so positive? One reason I believe is that they all set realistic goals and a schedule to work towards them. We work with them to create a marketing plan with realistic business growth objectives. Our services provide the marketing activities which helps work towards those goals. The reward from the time and energy spent on their businesses is realised through those goals being accomplished. If small steps are taken to maintain or grow your business, you are more likely to continue that cycle of hard work, commitment and achievement. With achievement and reward comes positivity, whatever the challenges faced along the way.
So let’s all keep positive, and have a few more Happy Mondays this year, or any other day of the week for that matter.
Filed under: Christmas, Clients, Interaction, Measurement, Planning, PR, Strategy | Tagged: businesses, challenges, happy, mondays, negative, positive, positivity, recession, serive | Leave a comment »