Using the Law of Attraction to grow your business

I’ve been reading The Law of Attraction by Michael Losier. I attracted it to me – by putting it on my Christmas list!

I’ve been a fan of the law of attraction for many years, since finding out how to apply it to find ideal clients and attracting them to my business. It works on the ‘like attracts like’ principle and you can read more here in a blog I wrote about it. Now I know a bit more about how it works. You see, your words turn into thoughts and those thoughts turn into feelings, or positive or negative vibes. This means that you get what you say and think, whether it’s positive or negative. You know what happens when someone tells you not to think of a pink elephant, don’t you? The words are ‘pink elephant’, so that’s what you think of.

So if you want to get rid of your overdraft, you can’t do it by saying “I want to get rid of my overdraft” because the focus is on ‘overdraft’. You could repeat the phrase over and over, like a mantra, but all it will do is attract you an overdraft!

Losier has a three stage process for attracting what you want. The best thing you can do is read the book, but in the meantime, here’s a summary.

  1. Identify your desire – get really clear on what you want. One of the best ways of doing this is by writing a list of what you don’t want. Then take each thing on the list and turn it into something positive. If you don’t want to be late for a meeting, think about being early or on time.
  2. Give your desire attention – use your words to get more of what you want. One tool you can use for this is rewording affirmations. If your affirmation is that you have a fit, toned body, but you don’t see that when you look in the mirror, say instead say “I am in the process of developing a fit, toned body.” That’s true and it feels much better.
  3. Allow it – because allowing is the absence of negative vibes, or doubt. Take away the doubt and what you want can get to you.

Sounds simple, doesn’t it?! It is and it works. Try this process on something small to start with, and see what happens. And for the full story, read Losier’s book.

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What makes your perfect clients tick?

Chantal Cornelius, Appletree MarketingIf you’d rather work with PERFECT clients, than ones that sometimes pay you on time and don’t demand too much too soon, you need to work out who these people are. One way is by thinking about what makes them tick. If you already have a perfect client, think about how they would answer the questions below. (If you don’t yet have a perfect client, think about how one might answer the question.)

There are five questions to ask them.

  1. What gets you out of bed in the morning?
  2. Who is the most important person to you?
  3. What is the most important to you?
  4. What do you want to achieve in your life?
  5. What do you love about your life?

When you’ve got the answers to these questions, look over them. Does your perfect client remind you of anyone? Do you see yourself in the answers you’ve written down?

Here’s the clever bit that will make your marketing easy. The Law of Attraction, when applied to business, says that people want to work with people just like them. This means that if you are hard working, passionate about helping other people and you get out of bed in the morning because you like a challenge, chances are that your perfect clients are just the same. It means that you will find it difficult to work with people who don’t really care about what they do or are only in it for the money. Trying to attract people like that to do business with will be hard work and you won’t enjoy the work you do for them. On the other hand, when you know what sort of people your perfect clients are, you’ll find it easy to attract them – they will actually come and find you! How much fun will that be? How much time and money can you save on your marketing now?

If you already have a perfect client, once you’ve written the answers you think they would give, call them and ask what makes them tick. See if you know your perfect clients as well as you think you do!

Want to know more about how to find your perfect clients and the best marketing to attract them? There’s more of this in my new book – Magnetic Marketing. Click here to order your copy.