Using the Law of Attraction to grow your business

I’ve been reading The Law of Attraction by Michael Losier. I attracted it to me – by putting it on my Christmas list!

I’ve been a fan of the law of attraction for many years, since finding out how to apply it to find ideal clients and attracting them to my business. It works on the ‘like attracts like’ principle and you can read more here in a blog I wrote about it. Now I know a bit more about how it works. You see, your words turn into thoughts and those thoughts turn into feelings, or positive or negative vibes. This means that you get what you say and think, whether it’s positive or negative. You know what happens when someone tells you not to think of a pink elephant, don’t you? The words are ‘pink elephant’, so that’s what you think of.

So if you want to get rid of your overdraft, you can’t do it by saying “I want to get rid of my overdraft” because the focus is on ‘overdraft’. You could repeat the phrase over and over, like a mantra, but all it will do is attract you an overdraft!

Losier has a three stage process for attracting what you want. The best thing you can do is read the book, but in the meantime, here’s a summary.

  1. Identify your desire – get really clear on what you want. One of the best ways of doing this is by writing a list of what you don’t want. Then take each thing on the list and turn it into something positive. If you don’t want to be late for a meeting, think about being early or on time.
  2. Give your desire attention – use your words to get more of what you want. One tool you can use for this is rewording affirmations. If your affirmation is that you have a fit, toned body, but you don’t see that when you look in the mirror, say instead say “I am in the process of developing a fit, toned body.” That’s true and it feels much better.
  3. Allow it – because allowing is the absence of negative vibes, or doubt. Take away the doubt and what you want can get to you.

Sounds simple, doesn’t it?! It is and it works. Try this process on something small to start with, and see what happens. And for the full story, read Losier’s book.

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Which are your best selling months?

Chantal Cornelius, Appletree MarketingI’m currently reading Faff by Mike Pagan. He gave me a copy a couple of months ago when he presented at a meeting I attended (click here for more information about the meeting and a link to Mike’s website.) Mike’s book is a collection of articles and ideas and one that got me thinking is about the best months for selling. He says that only six months of each year are fully available for proper selling. For example, January isn’t a full month because of the New Year (and post Christmas) holiday. He also says that July, August and September are out because of summer holidays. This will of course change for different businesses and you may have different high and low months if your business is seasonal.

I looked at Mike’s table of when proper selling can take place and it worried me. If you’re really looking to grow your business, setting out thinking that you can only really sell during six months of the year will really limit you. If you want to grow, then I believe that you shouldn’t limit yourself to just six months of the year. Some people don’t celebrate Christmas, or they go back to work early in the New Year, so you can get started early. Some people do take a holiday in July or August, but not everyone on your prospect list will go away – and not for the whole two months – so don’t stop following up with prospects. If you get to know your clients and your prospects, you’ll get to know when they’re away and when they’re receptive to your call. Use all the time you have available for selling and plan when you’re going to use different tactics and campaigns to promote different services, for the most effective, year round selling.

What will you be promoting this month? What’s this month’s sales offer?