Will Facebook take over from websites?


Alice

The short answer is No. This question is asked because, with some businesses, it appears that their Facebook page is getting more hits than their website, but let me assure you these statistics appear to be deceptive.

But let’s start at the beginning. To succeed on Facebook depends on your product (and that includes services) and the kind of customer you are targeting. Certainly in the States, where social networking takes on a totally different culture than in this country, Facebook has a much larger presence and some businesses are thriving on there, but to what cost?

Facebook is an excellent medium to excite initial interest in your company and what it has to offer. As a social networking site it is, of course, interactive and new content is automatically placed on subscribers’ walls. It is ideal for defining problems, socially empathising with them, and with effective communication tactics gather a suitable following. But, as with all social media, selling and marketing is not tolerated; once you’ve captured your audience your Facebook should act like a squeeze page, directing them towards your website where the necessary marketing activities can be put into practice.

Social networking is all about forming relationships and interacting with these new connections. A Facebook page should perform as a microsite, a landing page, a community portal back to your website. It is excellent for lead generation, and your website should collect these likely candidates through its newsletter signup or whatever method you have, so you can communicate your marketing to them later over time.

Unlike your website, Facebook is only temporary. How long will it last before it disappears, changes or is taken over? Although you may have effectively branded your Facebook page to suitably reflect your corporate image, it is still not ‘yours’, Facebook owns it, hence all the adverts in the sidebars. You don’t have control over the navigation as in your own website, and you have to abide by Facebook’s terms and conditions. Your website is a medium to reflect your own image and brand, let alone market and sell your product or service, whereas your Facebook page is purely promotional, a social networking voice for interaction, networking, feedback, customer collecting and lots of fun and creativity!

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2 Responses

  1. I’ve certainly noticed Facebook pages taking over as a first point of contact from a company’s website. Facebook URLs are showing up all over printed marketing materials and TV ads.

    However what you can do with this page is extremely limited.

    I’ve made use of the Facebook API though to get signups for websites and newsletters as opposed to a traditional form. You can use the API to grab name and email address of the person and this doesn’t depend on maintaining a relationship under Facebook’s control as you just save the details in your own website database.

  2. It takes a little work and planning to get more fans for your page on Facebook but its worth it!..The popular social networking site is a great place to and get thousands of fans with timely and focused effort. Its not so much hard as methodical if you apply yourself to regularly following through on getting fans and keeping them sweet then youll find your fan base continues to grow and grow.

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