3 pillars of progress


Chantal Cornelius, Appletree MarketingHave you heard of the 3 pillars of progress?

They are related mainly to business success, but I think they are also relevant to your marketing, so I thought I would share them with you.

They are:

  1. Strategy – have a good one that will get you to where you want to go. With marketing, you need to select your strategy based on whether you’ll be aiming your marketing at existing clients or new ones; and promoting your existing services or new ones. Choosing the wrong strategy will take you in the wrong direction and cost you money, so choose carefully.
  2. Laser focus – once you’ve got your strategy, whatever you are focused on, give it your full attention and don’t get distracted. Plan and prioritise what needs to be done. This definitely applies to your marketing, because you need to plan and prioritise your marketing and then stick at it, with laser focus, until you get it done.
  3. Integration – be 100% aligned with where you’re going and what you want to do. Your marketing also needs to be completely integrated. All your messages need to be pulling in the same direction, to give you an even better return than they will on their own.

How can you build your business with the 3 pillars of (marketing) progress?

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One Response

  1. Some very good points made here. It is also very important to identify your customer value proposition. What job are you trying to do, for who and how. Strategy is essentially how you will deal with competition.

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