I can’t write a book – what would I write about?


Did you know that 95% of people who think about writing a book never get around to it? That’s a lot of unfulfilled dreams and ideas.

But did you know that writing a book is just about giving? This means that a book is about sharing your ideas and your advice; it’s about writing about what you know about.

I recently suggested to one of my clients that she should write a book. After she’d stopped laughing, she said, “What on earth would I write about and who would want to read it anyway?”

The client in question, Debbie, is a riding instructor who works with people and their own horses, helping them to develop better relationships. It’s not about teaching people to ride, but about helping her clients to train themselves and their horses to the next level of fitness and performance. It’s a bit like a sportsman having a coach who helps him with the next competition; or the business coach who helps her clients achieve greater success – whatever that might look like. A great deal of Debbie’s work is also based around the psychology of riding and how the way riders think affects the way they ride.

So to answer the first question – what do I write about? My suggestion to Debbie was that she writes about some of her clients and the training they’ve been through. She works with a huge range of people and horses, so I suggested a series of case studies to highlight different issues and the different – all successful – results they’ve achieved. Debbie actually enjoys writing, so that won’t be a problem; for people who don’t like writing, a series of case studies can easily be produced by interviewing people and transcribing the interviews.

And question two – who will want to read it? I asked Debbie how many happy clients she has, who would like to know more about training themselves and their horses. She has dozens and all of them would buy her book – especially if they’re signed! In addition, the number of horses in the UK is huge. (According to the British Equestrian Trade Association (BETA) survey of 2066 there were 1.35 million in the UK.) Take off of few for the people who own more than one horse; remove a few professional riders who have written their own books and you’re left with a vast number of ordinary people who love their horses, ride for fun and would love a book that can, practically, help them improve their riding and develop a better relationship with their horse – without spending a fortune on an expensive course or ‘horse whisperer’.

The good news is that having answered Debbie’s two concerns, she’s giving it a go and is going to write the book! We’re starting with a half day planning session at the end of September and once we’ve done that, I’ll write another blog to update you on progress. If you’re a horse rider who would like to read Debbie’s book, let me know! Once we have the outline, we’ll put details of the book onto her website at www.Gain-field.co.uk with details of how to order a pre-launch copy.

Is there a book in you? Do you know what you could write about and the ideas and advice that you could share? Even if you don’t have the answers to the questions, if you’d like to write a book, get in touch by leaving a comment and ask about our new Book Consultancy service.

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