How do you beat the feast and famine of business?


Do you recognise this scenario? You start your business with not much business, so you do lots of marketing with all the time you’ve got on your hands. As a result, the work starts coming in. You get busier and busier, to the point where you just don’t have time to do much marketing.  But that doesn’t matter, does it, because you’ve got lots of work and the money is coming in. This is the ‘feast’ part of the cycle.

All seems great for a while, until you realise that the work is drying up, because you haven’t been doing enough marketing to bring in any more work. All is not lost, because even though you’ve got less work than you’d like (and less money coming in) you’ve got more time on your hands – time to do some marketing! This part of the cycle is the ‘famine’ part.

So you rush around going to networking events, sending out fliers and making phone calls. It works and the work (and money) starts flooding in. You’re working your way back to the feast part of the cycle. But it’s not that simple, because you suddenly realise that you’re too busy and you’re having to turn work away. You’re working really long hours, but you’ve got no time for life outside work and certainly no time for keeping up with your marketing. And before you know it, you’ll be sliding back down the slope to the famine.

Up, down, up, down. It’s a stressful way to live and to run a business. And there is an antidote! It’s called regular marketing …. do it regularly….


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