Why you don’t have to compete on price


I’ve always seen Waitrose as the quality end of supermarkets. They always charged more for the same brands as the other supermarkets and in return you get staff who know what they’re doing and how to look after customers. Waitrose never worried about charging you more. They always gave the air of quality and reliability.

Have you noticed their recent advertising? They’ve started promoting a value range of essentials that they’re selling at low prices. Why?! Waitrose has never competed on price. Why on earth start now? All it really does is lower the perceived value of what you do.

Think about this for your business. If you don’t charge top prices, you will send the world the message that you’re not the best in your field. Charge the top rate and people will automatically see you as an expert. We all know that experts are hugely in demand. The law of supply and demand pushes up your price. And so it goes on.

So, don’t compete on price!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: