Is a blog more than a marketing accessory?


Alice

Someone on LinkedIn asked a question if blogs are businesses. Many of the answers wittered on about affiliate and sponsored advertising, as if making money made your blog a business. I sometimes wonder how much money these blogs actually do make… I personally ignore all advertising I see on blogs and just concentrate on the posts.

There is also the old adage that a blog can help your business (and I’ve written plenty about that before), but have you considered how a blog could be adapted to become an integral element of your business, rather than a useful accessory?

You could adapt your blog to become a blogsite (a website using a blogging platform such as WordPress that is self-hosted) to become a more substantial business tool. The alternative to having irritating adverts would be to write the pages to incorporate e-commerce (shopping carts) for visitors to buy e-courses, products, services, etc, because the blog is self-hosted, you can include any kind of HTML or web-programming for money-making functions.

Your entire blog can be adapted to become a very effective website, suitably programmed to attract SEO, internet and audience traffic, and RSS feeds to social media and elsewhere. The blog news-stream will attract a readership which can be directed to the other pages on your blogsite, which in themselves should be transformed into effective landing pages for email and Google Adword campaigns. I note there are effective sales pages programmes available for WordPress now.

Why not take advantage of a blog’s ability to become a membership site. The privacy and password protected posts and pages will enable you to gain paid-for subscriptions for members to view certain elements of your business. You could also build up a membership or forum, like a sort of ‘Inner Circle’, or even provide individual page access for particular subscribers or customers. This feature is extremely easy to set up, even for a WordPress.com blog (see my e-courses on the sidebar).

This proves I don’t see blogs merely as somewhere to post up your thoughts, or even somewhere to put up advertising, but certainly occupying a viable position for making a business successful.

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