Why do businesses need a blog?


Alice

It’s amazing how many businesses don’t have a blog, or if they do, it lies neglected and forgotten. Only recently I helped resuscitate a website by rewriting the copy to bring back the customer focus. One of the links went to something that was called a blog, but hardly resembled one…

It’s great that they had a blog, but it’s certainly not good to misuse it. To them it was a page where reference points were listed, or articles were recorded. Hmm, apart from being very boring, it certainly didn’t encourage visitor interaction, which is what blogs are all about.

Blogs are all about increasing the visibility of your business online. It is an extra place on the web that allows a different and wider audience to find out more about you. It is an extremely flexible medium that enables a business to express themselves outside the rigid format of a brochure website. Within its pages you can show off your expertise, explain areas of your business in either greater detail or in a more sociable and communicative method to encourage visitor response. You are able to let your hair down, take off your tie or kick off your heels, and really show social media what you’re made of.

Now we’re entering the second decade of the millennium, the way business is done online is changing. Social networking is rising, and business practices are taking it on board within their marketing strategies. Gone are the days of stiff presentations, say hello to more social interaction, making way for customer’s and reader’s comments, feedback, suggestions, questions, even their own content. A blog is certainly one method of achieving this, using technology that is improving all the time to increase the easiness of use, friendliness of action and encouragement of participation.

So my next task is to carefully educate this website’s business to start using their blog again, making them understand its true purpose so it can perform effectively. It’s lack of knowledge about social media that result in poor management of online marketing tools, and this blog aims to rectify this as soon as possible. Watch this space…

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