What does make your business green?


Going green is mostly about being efficient in what you do, and minimising wastage. It arises from a poignant focus, an understanding of the environment you work in, how your customer base works and thinks, and transforming your business attitude to accommodate this.

Start with creating a sustainable report on your company’s green activities each year. Adapt to use cause-related marketing, and promote your altered impact on the environment to the public. Using social networking to enable interaction with like-minded people, creating communities to discuss and share expertise and information on techniques, subject matters, advice, solutions – find a wider audience to connect with and learn from.

It’s also the transition from physical to digital products. Save petrol and transport costs, not to mention man hours, on virtual conferencing (such as Skype, teleseminars, webinars), and create e-books and e-newsletters, or create books using print-on-demand techniques on recycled paper. Be consistent and mindful of waste – economise on trim-size to fit into an efficient envelope, which themselves should be recycled and used again.

Seek alliances to expand your marketing activities – by sharing mailing lists you will increase your audience at no extra cost, and collaborating with like-minded businesses may benefit you both. Increase the partnership level through blogs, podcasts and other promotional media, by offering an incentive to participate and interact. Use each other for case studies, all contributing to each others’ PR activities.

And don’t forget to publicise your decision to go green as part of your marketing and promotional strategy – it’s the latest trend so jump on the bandwagon while you can.


10 Responses

  1. Great explanation Alice! Lots of people aren’t really sure how they can go green, so this post really helps.

  2. Some very useful ideas and tips here. One caveat is that I find video conferencing can be hit-and-miss, especially with Skype. I occasionally work virtually and it can be a pain! I prepared someone for a high level post in Oxfam via Albania and the line had breaks with having to redial every 20 minutes! Recently I have been working with a client at sportscotland and Skype was also a problem.

    If travelling is essential, a good way of carbon off-setting is to buy a tree http://www.thebreathingplanet.com as seen in the ‘In Business’ section of The Oxford Times.

  3. To clarify the point about sharing mailing list – this should be considered with care. After all, people have subscribed to receive a particular publication, they won’t like being sent stuff they didn’t expect from elsewhere.

    The occasion this could be used is to promote an event for a colleague or similar niche market you are associated with.

  4. […] Original post: What does make your business green? « Appletree Marketing ideas … […]

  5. I was just doing some web browsing on my Garmin Phone during my break at work , and I happened across something I thought was interesting . It linked over to your website so I came over. I can’t really find the relevance between your site and the one I came from, but your site good none the less .

    • Thank you for your kind words. It’s interesting your surfing arrived at our blog, and it would also be interesting to know what you were looking for in the first place!

  6. Strange this post is totaly unrelated to what I was searching google for, but it was listed on the first page. I guess your doing something right if Google likes you enough to put you on the first page of a non related search. 🙂

  7. That was a different thought track. I love your style that you put into your post . Please do continue with more like this.

  8. We like to saying different things and saying them differently, so I’m glad you like our style! Keep coming back to make sure we carry on doing it right!

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