Why you need a strategy for your marketing – part one

Why do you need a strategy? For the very same reason that you set goals for your marketing and your business. You could just set off and try lots of different marketing activities, in the hope that they will take you to your goals – a bit like just turning up at a bus stop [...]

Using events to promote what you do

Do you use events to promote your business? You probably go to networking meetings, to connect with new prospects, but have you thought where else you can go, or what else you can do? Attending workshops. If you’re attending a workshop as a delegate, you can also use it as a networking opportunity. There will [...]

What makes you different?

On 1 September 2010 we took over running Ladies That Lunch … And Men Too.  This networking group has been running for about 7 years and I was a member when it first started. We’re now looking to grow the business, opening new venues and increasing the membership. To do this we need to know [...]

Using video testimonials to spread the word

A few weeks ago I went to a really good workshop on social media. I picked up lots more tips about using LinkedIn, Facebook and Twitter that we’ll be passing on to you through this blog, through our newsletter, Scribbles, and through Twitter (follow us @TopMarketingTip). At the end of the session, the presenter, Nigel [...]

Why I love PowerPoint – Part Two

If you read my blog post on Wedneseday (30 June) you’ll have seen that I’m a big fan of PowerPoint, when it’s used properly. If you’re not yet convinced, here are three more tips to help you create professional presentations to promote your business. When I arrived at the networking event where I’d been asked to [...]

Why I love PowerPoint – Part One

I often hear people saying they’ve been subjected to ‘death by PowerPoint’ at some event or other. Lots of other people advise against using PowerPoint because it can be the death of a presentation. I’d like to stick up for PowerPoint and tell you why I think it’s a great tool and how to use [...]

How to write a book

Last Friday morning I took myself out of the office and away from its distractions, so I could spend some time working on my book. Unless I set aside specific time and go somewhere peaceful – like my kitchen table – I just don’t seem to find the time to write. My poor book isn’t [...]

Is your marketing joined up?

Last week I ran a couple of workshops at a business event and we talked about all sorts of different marketing activities. We talked about the fact that whatever marketing you do, it should all be joined up, planned and on going. By the time I got to my desk the following day, numerous people who attended the [...]

Can you use a book as a business card?

I’ve been thinking about writing a book for years. What’s stopped me so far have been the questions I asked myself, like “Why would anyone want to read what I write?” and”What can I say that hasn’t been said before?” Then I realised that I could write about my take on things – my opinions [...]

When not to network

Is there a time not to go networking? Yesterday we had a really busy day in the office, with some tricky issues to sort out. By 5pm I was ready for the TV and a glass of wine. Before I left the office I checked my diary for today and realised that I’d booked to [...]