How to buy a new website

You need a new website. You’ve asked a web developer to pitch for the job but you don’t speak fluent ‘tech’. How do you know what to ask for? Here are some questions you can ask, to help you get what you need. Who owns the finished code? If the developer owns the code, you’re [...]

Why SEO is untouchable

I was talking to someone the other day about SEO (search engine optimisation) and they asked me to send them some examples. Of course I instinctively said ‘Yes’, but then I stopped and thought about it. SEO is intangible, it is not a solid item I can ‘put in the post’, you cannot hold it [...]

Is a blog more than a marketing accessory?

Someone on LinkedIn asked a question if blogs are businesses. Many of the answers wittered on about affiliate and sponsored advertising, as if making money made your blog a business. I sometimes wonder how much money these blogs actually do make… I personally ignore all advertising I see on blogs and just concentrate on the [...]

10 steps to succeed in online marketing

There are many examples of online marketing throughout the internet for all of us to see, and plenty of posts and articles from gurus and experts all saying how wonderful their versions are. So I have added my tuppence-worth to the fray to let you know what I think of this subject! 1. Understand exactly what marketing is. [...]

Does blogging have an etiquette?

People have various concepts of what constitutes blogging etiquette. Of course there are the obvious ones like being nice to other bloggers, and much of these suggestions are just common sense, so no etiquette is set in stone and does rely on the goodwill of the bloggers themselves. Here are some to consider: 1. Don’t [...]

Bring your business to your customers, not the other way round

Gone are the days when customers came to you. The internet may be compared to a massive shopping-mall, but it is, of course, so huge, there is no way anybody could possibly walk pass your shop (website) unless they knew it was already there. There are some websites that capitalise on this phenomenon, due to their reputation. They [...]

Keywords and keyphrases: what, why and how?

I accompanied Chantal to the Build a Better Business event organised by The Late Breakfast yesterday, where Chantal was giving a talk about how to incorporate a marketing strategy into a business plan. I decided to visit the other seminars, and was intrigued by one which was called ‘PPC, SEO and the Long Tail’. Usually [...]

10 top tips for Twitter

These tips were compiled for a social networking seminar given last week, so I’m sharing them with you: 1. Write quality tweets It’s extremely important to write good content. If people read contributions that are relevant, educational, entertaining and useful, they are more likely to follow you. Build up your audience from worth-while tweets and [...]