How do you use Twitter?

In marketing terms, people view using Twitter in different ways. Some see it as a somewhere to make friends and listen to lots of gossip. Others use it for fact finding and a method for free and easy research. Others regard it as a voyeur’s haven, watching what others are saying and gleaning the latest [...]

What’s the best way to encourage more referrals?

One of my clients told me that she’d given some vouchers to someone to say thank you for a referral she’d given her. Nothing new in that, I know. I do think it’s really important to send an appropriate thank you for every referral you receive that turns into work. Make it personal – don’t [...]

So what?

“We’ve got 100 years of providing accountancy services.” “We’ve worked with hundreds of satisfied clients.” “Our products are the cheapest and best.” “We listen to what our clients want and provide a tailored service.” These are all phrases I hear at networking meetings, when people stand up and tell the room what they do. My [...]

Why competition is better than collaboration

Some networking groups only allow one person per ‘industry’ to attend their meetings. For some of us, this is not as simple as it sounds. If you’re in marketing, you could be involved in PR, online marketing, off line marketing, copywriting – or all of the above. If you ‘do websites’ you might do SEO, [...]

Twitter isn’t just a gossip engine

Twitter isn’t just about sending your followers chatty messages constrained to 140 characters, or valuable tips that can be shared. You can use it like a search engine too, or a method of exposing your complaint and getting results! Like a search engine: I have seen many questions put out on Twitter. If you have [...]

How do you SURVIVE TEN years in business?

This was the subject of the presentation I gave at a breakfast networking meeting on 16 June. If you missed it, or if you were there and you’d like a reminder, here are my 10 tips: Smile – whatever happens, keep smiling. When times are tough or you have a difficult task to get through, [...]

Bring your business to your customers, not the other way round

Gone are the days when customers came to you. The internet may be compared to a massive shopping-mall, but it is, of course, so huge, there is no way anybody could possibly walk pass your shop (website) unless they knew it was already there. There are some websites that capitalise on this phenomenon, due to their reputation. They [...]

Are Referrals the Best Way to Win New Business?

Referrals can come in all shapes and sizes and from all directions. They don’t just come from your clients - have you thought about where else they can come from? Here are some examples of how referrals can lead to new business for you. From your clients. We’ve been working with Trese on her newsletter and marketing for [...]