Taking your ideas for a ride – or why I can’t write a book (Part 2)

On 20 September I blogged about my client and riding instructor, Debbie, who thought I was joking when I suggested that she write a book. (Click here to read Part 1.) I knew it would be a great way to promote her services and to share her knowledge with some of the thousands of horse [...]

Where do your clients hang out?

If you know who your ideal clients are – the people that you really want to work with, who will love working with you – you need to think about where they hang out. When you know this, you can put your marketing messages in places where they will see them and respond to them. [...]

Facebook – Is it really the modern day business necessity?

When you first started your business, print media was probably your main marketing concern. Not very long ago, it wasn’t entirely unusual for a business not to be online. To interact with your customers, the internet wasn’t your only option. But now, things have changed. Not only is the internet everywhere, we’re expected to always [...]

Networking – Do we still need face-to-face?

Nowadays, we have many different ways of getting in touch with each other and meeting new people. The social media takeover means we can keep up with what our peers are doing at the touch of a button but face-to-face networking is a valuable skill, and not many people still have it. Networking and marketing [...]

15 Ways to Give your Business an Unfair Advantage – Part Two

 Here are some great tips I read recently in Real Business Magazine. Click here to read part one; part three to follow soon! 6. Put social media at the heart of your business “Social media isn’t just about marketing – you have to try and develop your entire business culture around it, “Explains Andrew Gerrard, [...]

Where do your clients hang out?

When you know who your ideal clients are – the people that you really want to work with, who will love working with you – to get your marketing message to them, you need to think about where they hang out. When you know this, you can put your marketing messages in places where they [...]

Six ways to keep your customers and get them to spend more.

“Loyalty marketing” is based on the idea of cultivating and nurturing strong relationships with customers and clients to encourage loyalty over time. Businesses who adopt this are more likely to result in business growth and success. It is said that it costs up to 10 times as much to win a new customer than to keep [...]

What’s your marketing strategy?

Last week I wrote about setting goals for your business and marketing. Once you’ve done that, you then need to plan how you’re going to get to your goals – the strategies you’re going to use. Whatever sort of journey you’re on, you need to work out the best way of getting to your destination. Will you [...]

Don’t sell me X, sell me Y

What do you really sell? If you’re a Marketing Consultant, do you really sell Marketing Consultancy? Is that what people actually buy from you? Here’s an exercise you can use to get a fresh look on what you really sell. Ask people at a networking meeting, your clients or your staff for alternatives to what [...]

How SMART are your goals?

You’ve probably heard of SMART goals. It’s a way of setting goals that many people have used for years. But did you know that you don’t have to have SMART goals? Read on to find out more, but first, here’s a recap of the traditional way of doing things: Specific – this means you goal needs [...]