3 pillars of progress

Have you heard of the 3 pillars of progress? They are related mainly to business success, but I think they are also relevant to your marketing, so I thought I would share them with you. They are: Strategy – have a good one that will get you to where you want to go. With marketing, [...]

Have you ordered your Christmas cards yet?

Personally, I’m not a huge fan of Christmas, but from a marketing point of view, it certainly has its benefits. We ordered our Christmas cards way back in October, because there was a great offer on for ordering them early. We have our logo printed inside them and next week we’ll start handwriting the addresses [...]

Do you deliver what’s expected?

Recently I was out with my husband and his parents, looking for somewhere to get some lunch, on a Sunday, in a town we were passing through . We found  pub that looked nice from the outside. When we went in, we were greeted by a waitress. We asked for a table for four, for [...]

Why I love PowerPoint – Part Two

If you read my blog post on Wedneseday (30 June) you’ll have seen that I’m a big fan of PowerPoint, when it’s used properly. If you’re not yet convinced, here are three more tips to help you create professional presentations to promote your business. When I arrived at the networking event where I’d been asked to [...]

Why I love PowerPoint – Part One

I often hear people saying they’ve been subjected to ‘death by PowerPoint’ at some event or other. Lots of other people advise against using PowerPoint because it can be the death of a presentation. I’d like to stick up for PowerPoint and tell you why I think it’s a great tool and how to use [...]

Can you make money by going green?

Are you doing your bit to save the environment and reduce your carbon footprint? And if you are, can you use what you’re doing to make money, by telling people what you’re doing to promote your business? At Appletree we’re really keen to do whatever we can to reduce our costs and help the environment. [...]

When not to network

Is there a time not to go networking? Yesterday we had a really busy day in the office, with some tricky issues to sort out. By 5pm I was ready for the TV and a glass of wine. Before I left the office I checked my diary for today and realised that I’d booked to [...]

What’s the best way to network?

  What do antlers, pink stars, purple suits and stripping off have to do with networking?! They were just some of the props and tactics used yesterday at a networking breakfast I went to. It was a busy meeting with about 20 people there; everyone had the chance to present their business in just 40 [...]