Do you know your ideal clients?

Do you know your ideal clients? When someone asks you who your clients are, is your answer something like “anyone with a pulse and a cheque book”? If it is, I’m going to let you into a secret. No matter how hard you try, you’re always going to struggle to grow your business. You might [...]

More marketing methods for Twitter

Twitter is designed for communication and interaction. It isn’t somewhere just to tweet about what you’re doing or to thrust your latest blog post into the limelight. This is as bad as putting up a poster saying “collect your prize here” and then immediately going away without seeing if anybody is interested in collecting it. You’ve left nobody there [...]

The importance of interaction

When you’re dealing with social media, one of the most important things to consider is interaction. Interaction is when your readers, audience, fans, friends or whatever are compelled to respond to your social networking activities. This will happen when you post up something that is worth commenting on, full of value, beneficial and helpful, entertaining [...]

What is the difference between Web 1.0, 2.0 and 3.0?

For those who are still confused by my title, Web 1.0, 2.0 and 3.0 are the various stages the internet has evolved, and how it has affected electronic, email, online or digital marketing (the various terms for marketing on the internet also suggests how technology and its concepts have rapidly changed). Web 1.0 deals with [...]

Will Facebook take over from websites?

The short answer is No. This question is asked because, with some businesses, it appears that their Facebook page is getting more hits than their website, but let me assure you these statistics appear to be deceptive. But let’s start at the beginning. To succeed on Facebook depends on your product (and that includes services) [...]

LinkedIn Groups for interaction, publicity and knowledge

A great feature of LinkedIn is the groups. There are literally thousands to choose from, in a similar myriad of subjects, levels and sociability. Locate them through the ‘Groups’ link at the top of your profile page, and you will automatically go to the list of groups you have joined. These vary from open to [...]

What should you be concentrating on in 2011?

At this time of year predictions for the business future will be winging around the ether, internet, cyberspace or whatever you want to call it, and they are as varied as their subject matter. But these are the main factors that have reared their heads higher then the rest: Mobile marketing will take off as [...]

How do you succeed in Twitter?

Twitter, as with all social networking, is only as good as its player. How you use it depends on your mind-set, goals and aspirations, friendly and sociable disposition, altruism and willing to share, natural curiosity and having some time to spare. Of course, if you look at it in the wider perspective, how much does [...]

How comments are important for interaction

One of the aspects of a blog is that it is interactive. This means readers are able to contribute to your blog if they have something to say. Blogging programmes automatically add an area after posts where readers can add their point of view. The ability to comment is also part of the phenomenon Web2.0, [...]

Why should people interact online?

Online marketing and social networking thrives on interaction. Without this, there is no purpose to doing any of it! It would be like talking to an empty room with an echo. But to encourage interaction, there has to be a good reason for it. In the end, it all boils down to: content. If there [...]