3 pillars of progress

Have you heard of the 3 pillars of progress? They are related mainly to business success, but I think they are also relevant to your marketing, so I thought I would share them with you. They are: Strategy – have a good one that will get you to where you want to go. With marketing, [...]

How can you use the Law of Attraction in your business?

Do you use the Law of Attraction in your business, to get the clients, staff and suppliers you want? If you ever find yourself using words like ‘coincidence’ or ‘serendipity’ or saying that good things just seem to happen, then you are probably already using the Law of Attraction without realising it. Some years ago [...]

The secrets of marketing

The secrets of marketing There are a number of secrets to great marketing. You don’t need to spend lots of time and money trying to work out what’s best for your business, because other people have already done the trial and error. You can learn from them and save your business a fortune. One of [...]

How well do you do the little things?

At a recent networking presentation, a wise man suggested that we should focus on doing the little things well. When you do, you’ll make a great impression and keep your clients really happy. So what are the little things? Here’s an example I’ve just experienced. Last week my car needed some work done on the [...]

Need some inspiration? Create a new vision for your business!

Running a business takes up a lot of time and energy. There’s a lot to do and a lot to think about. Sometimes you might find that you start to lose energy or enthusiasm for what you do. So how do you find your focus? How do you inject some inspiration into what you do, [...]

10 steps to succeed in online marketing

There are many examples of online marketing throughout the internet for all of us to see, and plenty of posts and articles from gurus and experts all saying how wonderful their versions are. So I have added my tuppence-worth to the fray to let you know what I think of this subject! 1. Understand exactly what marketing is. [...]

How to get ROI through social networking

Social media is an online method of networking, which is, by its nature, a long term activity. It’s the word ‘networking’ that should give you a clue, which, as every veteran networker will tell you, is all about forming relationships, gaining trust, building your reputation and raising your expertise status within your industry or niche. Novices [...]

Don’t get a dog and then bark yourself

  This concept arose from a question I saw in a LinkedIn Group about small businesses wearing too many hats. It also may have been sparked off by Chantal’s last post about the mistakes learned while establishing her business.  When you own a business you want everything to happen at once, brilliant results to start coming [...]

5 top tips for writing adverts

During a recession one of the main marketing activities to suffer is advertising. This is not surprising, as most adverts fail because the people that write and/or design them don’t understand the psychology of their customers and how they think or react. This statement may cause many tempers to rise or collars to become suddenly [...]

Having a niche is not limiting yourself

I got a flat tyre last week. After it was duly changed by my husband (he did offer!) I had the task of sourcing a replacement. There are countless garages that sell tyres. I approached the company that had provided my previous tyres, but found the payment methods online totally unsuitable, inefficient and inflexible (in spite [...]