Where do your clients hang out?

If you know who your ideal clients are – the people that you really want to work with, who will love working with you – you need to think about where they hang out. When you know this, you can put your marketing messages in places where they will see them and respond to them. [...]

I can’t write a book – what would I write about?

Did you know that 95% of people who think about writing a book never get around to it? That’s a lot of unfulfilled dreams and ideas. But did you know that writing a book is just about giving? This means that a book is about sharing your ideas and your advice; it’s about writing about [...]

Web-attractiveness isn’t necessarily good design

Reading through the LinkedIn Groups a question grabbed my attention. It was a lady who was obsessed with setting up a series of fancy designed monetized blogs. As well as wavering on which kind of blogging platform to use, she was very concerned about the design, as well as keen to start making money. Unfortunately [...]

What does Naymz tell us about you?

So people can follow you on Twitter, view your Linkedin profile, stay as your friend on Facebook, find out what you like to read by viewing your Delicious bookmarks, now what will Naymz tell us about you? Naymz is a recent competitor to LinkedIn. Oh no, not another business network I hear you say, who [...]

How not to do newsletters

There are three secrets to publishing a great newsletter, that gets read and that will bring you business. 1. Planning – don’t do any. Just make it up as you go along, because otherwise you’ll waste lots of time. Write when you feel like it and publish whenever you want to. There’s no best time [...]

Why you shouldn’t neglect your blog

All the excitement of creating or building a blog, the newness of it all, can be quite short lived. Many would-be writers avidly start their blog with great gusto and go through the settings and themes to get the ‘look’ they want, vowing to contribute posts regularly every week. But the reality is different. My boss asked me to design [...]

Why it’s important how your blog looks

I read a lot of blogs, and this means I get to see a lot of blog designs. Usually I’m tempted to go to these blogs because the headline or permalink, which entices me through clever wording and a subject matter that interests me. But on arrival, I am influenced terribly by how the blog [...]

10 steps to succeed in online marketing

There are many examples of online marketing throughout the internet for all of us to see, and plenty of posts and articles from gurus and experts all saying how wonderful their versions are. So I have added my tuppence-worth to the fray to let you know what I think of this subject! 1. Understand exactly what marketing is. [...]

What makes a good newsletter?

As a result of doing some research into what people think about e-newsletters, the answers have been varied and very interesting, fuelled by diverse attitudes and individualistic insights. One thought is that e-newsletters need to be well crafted and sent to the right people.  Unlike paper newsletters, they are not a medium for lengthy and multiple [...]

Why should people interact online?

Online marketing and social networking thrives on interaction. Without this, there is no purpose to doing any of it! It would be like talking to an empty room with an echo. But to encourage interaction, there has to be a good reason for it. In the end, it all boils down to: content. If there [...]