Do you work with your ideal clients?

When someone asks you who your clients are, is your answer something like, ‘anyone with a pulse and a cheque book’? If it is, I’m going to let you into a secret. No matter how hard you try, you are always going to struggle to grow your business. You might think that trying to attract [...]

Where do your clients hang out?

If you know who your ideal clients are – the people that you really want to work with, who will love working with you – you need to think about where they hang out. When you know this, you can put your marketing messages in places where they will see them and respond to them. [...]

How do you create a consistent brand? Try Electric Hair!

What does having electric hair have to do with creating a consistent brand for your business? Electric Hair was set up by Mark Woolley, whose aim is for the business to become known as the best hair dressing brand in the UK. With salons in London, Brighton and Reading, the Oxford salon was opened earlier [...]

I can’t write a book – what would I write about?

Did you know that 95% of people who think about writing a book never get around to it? That’s a lot of unfulfilled dreams and ideas. But did you know that writing a book is just about giving? This means that a book is about sharing your ideas and your advice; it’s about writing about [...]

Facebook – Is it really the modern day business necessity?

When you first started your business, print media was probably your main marketing concern. Not very long ago, it wasn’t entirely unusual for a business not to be online. To interact with your customers, the internet wasn’t your only option. But now, things have changed. Not only is the internet everywhere, we’re expected to always [...]

15 Ways to Give your Business an Unfair Advantage – Part Two

 Here are some great tips I read recently in Real Business Magazine. Click here to read part one; part three to follow soon! 6. Put social media at the heart of your business “Social media isn’t just about marketing – you have to try and develop your entire business culture around it, “Explains Andrew Gerrard, [...]

Where do your clients hang out?

When you know who your ideal clients are – the people that you really want to work with, who will love working with you – to get your marketing message to them, you need to think about where they hang out. When you know this, you can put your marketing messages in places where they [...]

Do you know your ideal clients?

Do you know your ideal clients? When someone asks you who your clients are, is your answer something like “anyone with a pulse and a cheque book”? If it is, I’m going to let you into a secret. No matter how hard you try, you’re always going to struggle to grow your business. You might [...]

Don’t sell me X, sell me Y

What do you really sell? If you’re a Marketing Consultant, do you really sell Marketing Consultancy? Is that what people actually buy from you? Here’s an exercise you can use to get a fresh look on what you really sell. Ask people at a networking meeting, your clients or your staff for alternatives to what [...]

More marketing methods for Twitter

Twitter is designed for communication and interaction. It isn’t somewhere just to tweet about what you’re doing or to thrust your latest blog post into the limelight. This is as bad as putting up a poster saying “collect your prize here” and then immediately going away without seeing if anybody is interested in collecting it. You’ve left nobody there [...]