The case in the defence of Twitter

A client recently remarked “let me know when you get a sale from Twitter”.  In other words, “I bet I’ll never see the day we get a sale as a result of Twitter!” A statement said many a time I would wager.  My answer, said smiling: “No, you probably won’t if you just use Twitter [...]

Great marketing won’t get you anywhere … Part 3

This is the final blog of a 3 part series that I’ve been writing, about how to close a sale. Great marketing won’t get you anywhere if you can’t close a sale, so here is the final part of the very clever sales process that I’ve been taught. Click here to read part 1 and click [...]

Have you tried the art of Zen Marketing?

Some people rush around doing masses of marketing – lots of networking, writing articles and blog posts, speaking in public – and hope that the phone rings. They go to loads of meetings and send out dozens of proposals, hoping that all the activities will bring in more clients. Other people get up late, take [...]

Great marketing won’t get you anywhere ……unless you know how to sell and close the deal!

You can spend a lot of time, effort and money generating enquiries, getting your phone to ring and having meetings with prospective clients. But if you don’t have a great way of asking for the sale and getting it, you’ll be wasting all that time and expense. Here is a simple sales process that I [...]

Why Christmas is Just a Marketing Tactic

Are you a big fan of Christmas? Do you have your tree up, your lights on and all your presents bought and wrapped? Or do you say “Bah humbug” to all the festive glitz and expense? Whatever your attitude, Christmas is actually a great marketing tactic that should not be ignored and this issue of [...]

Why you have to write that book!

Last week I launched my brand new (and first) book! It was so exciting to have dozens of copies on display at the workshop I was running, with people picking them up and looking at them. It hardly took any time at all before people were asking if they could buy a copy (silly question!) [...]

What makes your perfect clients tick?

If you’d rather work with PERFECT clients, than ones that sometimes pay you on time and don’t demand too much too soon, you need to work out who these people are. One way is by thinking about what makes them tick. If you already have a perfect client, think about how they would answer the [...]

Why you need a strategy for your marketing – part one

Why do you need a strategy? For the very same reason that you set goals for your marketing and your business. You could just set off and try lots of different marketing activities, in the hope that they will take you to your goals – a bit like just turning up at a bus stop [...]

What long, medium and short terms goals do you have for your business?

Stephen Covey says start with the end in mind, so when you’re planning the future of your business, start by thinking about where you want your business to be long term. This could be 10 years away, 5 years away or 3 years away – it’s up to you. It could be about selling your [...]

Where is your business?

When you first set out on a journey with a map, you need to know where you are. If you don’t know where you’re starting from, you can’t work out the best route to your destination and you can’t determine how long it’s going to take you to get there. The first thing you need [...]