Using the Law of Attraction to grow your business

I’ve been reading The Law of Attraction by Michael Losier. I attracted it to me – by putting it on my Christmas list! I’ve been a fan of the law of attraction for many years, since finding out how to apply it to find ideal clients and attracting them to my business. It works on [...]

Can Your Business Afford to Stand Still This Year?

If your business is standing still – always doing the same things, the same ways, for the same people – then you could be missing out on new opportunities and new business. Your competitors will be innovating – looking for different ways of making money – which means that you could be losing business to [...]

Making a case for case studies

A great way of promoting what you do is by writing case studies about your clients. They are also a great way to get feedback from your clients and to build up stronger relationships with your clients. But how do you go about doing it? Where do you start? How do you make sure you [...]

Marketing planning and why now is a great time to do it

Planning, that old exercise of writing a list of things you are going to do, only never to look at the list again!  Sound familiar?  The start of a new year is generally filled with repeated resolutions that are quickly forgotten once day to day life starts. We all do it in various aspects of [...]

The 2011 Appletree Christmas Card Awards

Here’s what you’ve been waiting for! The 2011 Appletree Christmas Card Awards! I made a number of awards last year, for the best, worst, cleverest and most pointless Christmas card – click here to read that blog. Now I’m delighted to announce the winners of the competition for Christmas 2011. The winner of Best and [...]

Great marketing won’t get you anywhere … Part 3

This is the final blog of a 3 part series that I’ve been writing, about how to close a sale. Great marketing won’t get you anywhere if you can’t close a sale, so here is the final part of the very clever sales process that I’ve been taught. Click here to read part 1 and click [...]

Great marketing won’t get you anywhere ……unless you know how to sell and close the deal!

You can spend a lot of time, effort and money generating enquiries, getting your phone to ring and having meetings with prospective clients. But if you don’t have a great way of asking for the sale and getting it, you’ll be wasting all that time and expense. Here is a simple sales process that I [...]

How not to run an event

So you’re planning to run an event. A workshop or perhaps a seminar, where you can share your expertise with an audience. Or maybe you’re aiming high with a conference? Here are some tips for you to follow, if you want to make a complete mess of the event and ruin your reputation! Use a [...]

3 pillars of progress

Have you heard of the 3 pillars of progress? They are related mainly to business success, but I think they are also relevant to your marketing, so I thought I would share them with you. They are: Strategy – have a good one that will get you to where you want to go. With marketing, [...]

Why you need a strategy for your marketing – part two

Recently I wrote a blog about why you need a strategy for your marketing and I explained two out of four possible strategies you can use. Click here to read the first blog about the first two strategies. Here are the other two strategies you can consider. 3.       Selling Existing Services to New Clients The [...]