How do you create a consistent brand? Try Electric Hair!

What does having electric hair have to do with creating a consistent brand for your business? Electric Hair was set up by Mark Woolley, whose aim is for the business to become known as the best hair dressing brand in the UK. With salons in London, Brighton and Reading, the Oxford salon was opened earlier [...]

I can’t write a book – what would I write about?

Did you know that 95% of people who think about writing a book never get around to it? That’s a lot of unfulfilled dreams and ideas. But did you know that writing a book is just about giving? This means that a book is about sharing your ideas and your advice; it’s about writing about [...]

How can you use the Law of Attraction in your business?

Do you use the Law of Attraction in your business, to get the clients, staff and suppliers you want? If you ever find yourself using words like ‘coincidence’ or ‘serendipity’ or saying that good things just seem to happen, then you are probably already using the Law of Attraction without realising it. Some years ago [...]

15 Ways to Give your Business an Unfair Advantage – Part Two

 Here are some great tips I read recently in Real Business Magazine. Click here to read part one; part three to follow soon! 6. Put social media at the heart of your business “Social media isn’t just about marketing – you have to try and develop your entire business culture around it, “Explains Andrew Gerrard, [...]

Why doesn’t telesales work?

It doesn’t work because … … when you provide a service, people will buy from you when they know and trust you. This is because when you sell a service, you can’t show it to people as you can with a product. You can’t show people what colour it is and how big it is; [...]

Don’t sell me X, sell me Y

What do you really sell? If you’re a Marketing Consultant, do you really sell Marketing Consultancy? Is that what people actually buy from you? Here’s an exercise you can use to get a fresh look on what you really sell. Ask people at a networking meeting, your clients or your staff for alternatives to what [...]

Who cares about customers?

As I walked into the shop, the assistant didn’t acknowledge me, as she was busy talking to her friend on the other side of the counter. I started looking for a birthday card and caught a few snatches of their conversation. They were both talking, but not really to each other. Each one had their [...]

Do you deliver what’s expected?

Recently I was out with my husband and his parents, looking for somewhere to get some lunch, on a Sunday, in a town we were passing through . We found  pub that looked nice from the outside. When we went in, we were greeted by a waitress. We asked for a table for four, for [...]

Invisible elements of marketing

I just have to share this with you: http://designedbygoodpeople.wordpress.com/2010/05/25/wise-words-from-picasso/ This post was so apt when I read it, it rang all my bells! I expect there have been plenty of times in the past when artists and designers have had their work overlooked because those concerned had no idea of how much time and effort had gone into it, [...]

3 more tips from my book

Having just sent out a press release about the fact that I’m writing a book, to celebrate ten successful years in business, we had a request from a local journalist for more information. She wanted to know some of the lessons I’ve learnt and the mistakes I’ve made over the last ten years. Here’s some [...]