The Appletree Blog has moved!

If you’re looking for our latest blog – we’ve moved! We have finally launched our brand new website and our blog is now integrated into that site. We’re still posting two to three times a week and bringing you lots of useful advice and ideas. Just go to www.Appletreeuk.com/Blog and you’ll find our most recent [...]

The case in the defence of Twitter

A client recently remarked “let me know when you get a sale from Twitter”.  In other words, “I bet I’ll never see the day we get a sale as a result of Twitter!” A statement said many a time I would wager.  My answer, said smiling: “No, you probably won’t if you just use Twitter [...]

A five step plan for social media

My thanks go to Graham Jones, Internet Psychologist, for the inspiration for this blog. I heard Graham speak at a Ladies and Gentlemen That Lunch networking meeting earlier this year, when he shared with us his five step plan for social media, which looks something like this. Plan – have a strategy, decide exactly what [...]

I can’t write a book – what would I write about?

Did you know that 95% of people who think about writing a book never get around to it? That’s a lot of unfulfilled dreams and ideas. But did you know that writing a book is just about giving? This means that a book is about sharing your ideas and your advice; it’s about writing about [...]

Facebook – Is it really the modern day business necessity?

When you first started your business, print media was probably your main marketing concern. Not very long ago, it wasn’t entirely unusual for a business not to be online. To interact with your customers, the internet wasn’t your only option. But now, things have changed. Not only is the internet everywhere, we’re expected to always [...]

How can you use the Law of Attraction in your business?

Do you use the Law of Attraction in your business, to get the clients, staff and suppliers you want? If you ever find yourself using words like ‘coincidence’ or ‘serendipity’ or saying that good things just seem to happen, then you are probably already using the Law of Attraction without realising it. Some years ago [...]

Web-attractiveness isn’t necessarily good design

Reading through the LinkedIn Groups a question grabbed my attention. It was a lady who was obsessed with setting up a series of fancy designed monetized blogs. As well as wavering on which kind of blogging platform to use, she was very concerned about the design, as well as keen to start making money. Unfortunately [...]

Baby Boomers, Generation X or Generation Y – who are your clients?

According to certain sources, Baby Boomers are people born before the late 1960s. Generation X people were born from then up to the 1980s. And Generation Y babies were born between 1980 and 2010. Which ‘generation’ are you? And, more importantly, which ‘generation’ are your clients and prospects? My reason for asking is that the [...]

Are you stuck for something to blog about?

Finding enough content to write is always a troubling problem for bloggers. I constantly read on forums bloggers asking for inspiration about what to put into their blogs, especially since there is that constant nagging in their minds that they need to be consistent and frequent in their postings. This is particularly prominent if you [...]

How do you integrate your online marketing, to save time and money?

The number of ways that you can promote your business through online marketing is constantly growing. It is now accepted that you need an online presence in order to market your business. I was asked to speak about this at a recent FSB IT event in Reading, so I thought I’d share with you a [...]