Are you stuck for something to blog about?

Finding enough content to write is always a troubling problem for bloggers. I constantly read on forums bloggers asking for inspiration about what to put into their blogs, especially since there is that constant nagging in their minds that they need to be consistent and frequent in their postings. This is particularly prominent if you [...]

How WordPress.com can help businesses in the short-term

I read blogging blogs that exalt the virtues of WordPress and what a fantastic platform it is to create a blog. But what they are mainly talking about is WordPress.org, the sophisticated version that is independently hosted, and can perform in total synchrony with your website, or even become your whole website! But its problem [...]

Is being the fastest the best?

It is commonplace to hear that an event had received a large audience because it has been publicised on Twitter. This does, of course, depend on how many followers the Twitterer had, what time of day the tweet was sent, how many times, and what it said. And the viral element: how many times it [...]

Why you shouldn’t neglect your blog

All the excitement of creating or building a blog, the newness of it all, can be quite short lived. Many would-be writers avidly start their blog with great gusto and go through the settings and themes to get the ‘look’ they want, vowing to contribute posts regularly every week. But the reality is different. My boss asked me to design [...]

Why you should add blogging to your marketing mix

There are many pros and cons to having a blog. Unfortunately, if you mention blogging to the uninitiated, they immediately think of the cons, partly because they don’t know the pros. But in my mind blogging is an essential part of marketing that should be ignored at your peril, as businesses without blogs are seriously [...]

How would a blog work in the 19th century?

Blogging is definitely a 21st century phenomenon. So why am I thinking of it in Victorian terms? Quite some time ago I posted a question on LinkedIn asking how would a Victorian gentleman view blogging. The responses were as varied as they were interesting, some even replying as if they were Victorian gentlemen themselves! Apart [...]

Marketing for paupers

This is a good subject for start-ups and very small businesses who don’t have a large budget to work with. The first free marketing method is networking. Go to as many meetings as possible, particularly the free events or those that don’t require a big entrance fee. But to make these successful you must arm [...]

What differences are there between blogging and micro-blogging?

Blogging and micro-blogging are both forms of social networking. Of course you’ve already sussed that micro-blogging is a shorter version of blogging, and it is, as a more concise, focused version. Blogging allows you to express yourself in a chatty, conversationalist manner in as many words as you like. How long your posts are is [...]

5 ways to promote your blog

I keep an eye on many LinkedIn Groups, especially ones about blogging, and one question was asked ‘What are your 5 favourite ways to promote a blog?’. Well, I couldn’t resist! So here they are: 1. Writing great content with excellent SEO through carefully chosen keywords. 2. Adding your blog to blogging directories to encourage [...]

What use has social media for small businesses?

I’ve just got back from giving a talk about social networking to a group of home businesses. This kind of business is not usually on Chantal’s agenda, as she sees them as not having enough money or commitment, but I see them as embryonic enterprises for the future, as you never know which one will [...]