The Appletree Blog has moved!

If you’re looking for our latest blog – we’ve moved! We have finally launched our brand new website and our blog is now integrated into that site. We’re still posting two to three times a week and bringing you lots of useful advice and ideas. Just go to www.Appletreeuk.com/Blog and you’ll find our most recent [...]

Measuring your marketing

To make your marketing really effective, you need to measure every marketing activity that you carry out. You can start by measuring the number of enquiries that you generate from each activity and how much it costs for each enquiry. Go a stage further and measure the number of new clients generated from those enquiries. [...]

Do you work with your ideal clients?

When someone asks you who your clients are, is your answer something like, ‘anyone with a pulse and a cheque book’? If it is, I’m going to let you into a secret. No matter how hard you try, you are always going to struggle to grow your business. You might think that trying to attract [...]

Where do your clients hang out?

If you know who your ideal clients are – the people that you really want to work with, who will love working with you – you need to think about where they hang out. When you know this, you can put your marketing messages in places where they will see them and respond to them. [...]

I can’t write a book – what would I write about?

Did you know that 95% of people who think about writing a book never get around to it? That’s a lot of unfulfilled dreams and ideas. But did you know that writing a book is just about giving? This means that a book is about sharing your ideas and your advice; it’s about writing about [...]

Facebook – Is it really the modern day business necessity?

When you first started your business, print media was probably your main marketing concern. Not very long ago, it wasn’t entirely unusual for a business not to be online. To interact with your customers, the internet wasn’t your only option. But now, things have changed. Not only is the internet everywhere, we’re expected to always [...]

CSR Update for Appletree

Corporate Social Responsibility is something we hear more and more about in business. Instead of keeping our heads down and just working hard for our own ends, CSR is about looking into the wider community and environment. It’s about looking at the impact we have and about seeing where else we can all help. In [...]

How can you use the Law of Attraction in your business?

Do you use the Law of Attraction in your business, to get the clients, staff and suppliers you want? If you ever find yourself using words like ‘coincidence’ or ‘serendipity’ or saying that good things just seem to happen, then you are probably already using the Law of Attraction without realising it. Some years ago [...]

15 Ways to Give your Business an Unfair Advantage – Part Three

Here are some great tips I read recently in Real Business Magazine. Click here to read parts one and two! 11. Write a not-to-do list “How many people have a to-do list? Forget that, you should have a not-to-do list for your business,” advises Richard Harpin, the founder of Homeserve. Understand your own strengths and [...]

Networking – Do we still need face-to-face?

Nowadays, we have many different ways of getting in touch with each other and meeting new people. The social media takeover means we can keep up with what our peers are doing at the touch of a button but face-to-face networking is a valuable skill, and not many people still have it. Networking and marketing [...]