Using the Law of Attraction to grow your business

I’ve been reading The Law of Attraction by Michael Losier. I attracted it to me – by putting it on my Christmas list! I’ve been a fan of the law of attraction for many years, since finding out how to apply it to find ideal clients and attracting them to my business. It works on [...]

When a workshop is more than just a workshop

If you offer any kind of service to customers, running workshops are a great way of marketing yourself and your business.  They inform and advise and can act as a great way of speaking directly to your target customer audience.  Also, as will become apparent here, they are not a one-off event in terms of [...]

The case in the defence of Twitter

A client recently remarked “let me know when you get a sale from Twitter”.  In other words, “I bet I’ll never see the day we get a sale as a result of Twitter!” A statement said many a time I would wager.  My answer, said smiling: “No, you probably won’t if you just use Twitter [...]

Can Your Business Afford to Stand Still This Year?

If your business is standing still – always doing the same things, the same ways, for the same people – then you could be missing out on new opportunities and new business. Your competitors will be innovating – looking for different ways of making money – which means that you could be losing business to [...]

Making a case for case studies

A great way of promoting what you do is by writing case studies about your clients. They are also a great way to get feedback from your clients and to build up stronger relationships with your clients. But how do you go about doing it? Where do you start? How do you make sure you [...]

Marketing planning and why now is a great time to do it

Planning, that old exercise of writing a list of things you are going to do, only never to look at the list again!  Sound familiar?  The start of a new year is generally filled with repeated resolutions that are quickly forgotten once day to day life starts. We all do it in various aspects of [...]

Which are your best selling months?

I’m currently reading Faff by Mike Pagan. He gave me a copy a couple of months ago when he presented at a meeting I attended (click here for more information about the meeting and a link to Mike’s website.) Mike’s book is a collection of articles and ideas and one that got me thinking is [...]

Great marketing won’t get you anywhere … Part 3

This is the final blog of a 3 part series that I’ve been writing, about how to close a sale. Great marketing won’t get you anywhere if you can’t close a sale, so here is the final part of the very clever sales process that I’ve been taught. Click here to read part 1 and click [...]

Great marketing won’t get you anywhere ……unless you know how to sell and close the deal!

You can spend a lot of time, effort and money generating enquiries, getting your phone to ring and having meetings with prospective clients. But if you don’t have a great way of asking for the sale and getting it, you’ll be wasting all that time and expense. Here is a simple sales process that I [...]

Why you have to write that book!

Last week I launched my brand new (and first) book! It was so exciting to have dozens of copies on display at the workshop I was running, with people picking them up and looking at them. It hardly took any time at all before people were asking if they could buy a copy (silly question!) [...]