Making a case for case studies

A great way of promoting what you do is by writing case studies about your clients. They are also a great way to get feedback from your clients and to build up stronger relationships with your clients. But how do you go about doing it? Where do you start? How do you make sure you [...]

Where do your clients hang out?

When you know who your ideal clients are – the people that you really want to work with, who will love working with you – to get your marketing message to them, you need to think about where they hang out. When you know this, you can put your marketing messages in places where they [...]

Never be ashamed of making things easy

There is nothing more off-putting than being spouted at by a lot of jargon, especially if you’re not familiar with it. It can be very demoralizing to keep asking what ‘x’ means, and wearisome to retain the information and applying it to what you already know. Therefore if you produce a new product or service [...]

More marketing methods for Twitter

Twitter is designed for communication and interaction. It isn’t somewhere just to tweet about what you’re doing or to thrust your latest blog post into the limelight. This is as bad as putting up a poster saying “collect your prize here” and then immediately going away without seeing if anybody is interested in collecting it. You’ve left nobody there [...]

The importance of long-term marketing

Businesses have a varied view of what marketing is for, and how it can be used, and it invariably depends on their financial position, the product or service they are promoting, the mindset of the management, the resources available to them, both personnel and technical, and the general attitude towards marketing and selling tactics. But [...]

How not to do direct mail – part 2

About 18 months ago, we got in touch with a company that sells mailing lists, to see if they could provide us with useful contacts for one of our clients. At the time, we had a lady called Lisa working with us. Recently we received a letter from the mailing list company, with words and [...]

Please stop sending junk mail!

What do insurance companies, garden supplies, office stationery, solar panels and window blinds have in common? Leaflets advertising them were all delivered to my home recently, on the same day, by my friendly postman. There was a 16 page A5 leaflet advertising dozens of different insurance companies with their latest offers. If you advertise in [...]

What is the difference between Web 1.0, 2.0 and 3.0?

For those who are still confused by my title, Web 1.0, 2.0 and 3.0 are the various stages the internet has evolved, and how it has affected electronic, email, online or digital marketing (the various terms for marketing on the internet also suggests how technology and its concepts have rapidly changed). Web 1.0 deals with [...]

LinkedIn: Use the power of Answers

At the end of your navigation links in your LinkedIn profile is a tab called ‘More’. At the top of the drop-down menu that appears when you mouse over it, is the option ‘Answers’. I often wonder why it is tucked away like this when it is, in my mind, an integral part of effective [...]

Is tweeting a waste of time?

To the uninitiated Twitter may be considered a useless pursuit. The idea of reading these little ‘messages’ that rapidly zip past your eyes, all seemingly unconnected with each other, blathering on about nothing in particular, would seem like a waste of time. Until you analyse why people do twitter. Social networking is about being sociable, [...]