When a workshop is more than just a workshop

If you offer any kind of service to customers, running workshops are a great way of marketing yourself and your business.  They inform and advise and can act as a great way of speaking directly to your target customer audience.  Also, as will become apparent here, they are not a one-off event in terms of [...]

Remember what you’re going to say?

How do you remember what you’re going to say? If you’re giving a talk or a presentation, how do you remember what to say? Can you memorise a couple of hours worth of material, or do you have a clever way of reminding yourself what you need to cover? I usually start by writing out [...]

A different way to use PowerPoint

Used properly, PowerPoint can be a really effective way of enhancing presentations. Used badly, it can do harm to your reputation. I’d like to share some tips I received on a birthday card, for an alternative way to use PowerPoint.

Using events to promote what you do

Do you use events to promote your business? You probably go to networking meetings, to connect with new prospects, but have you thought where else you can go, or what else you can do? Attending workshops. If you’re attending a workshop as a delegate, you can also use it as a networking opportunity. There will [...]

How many marketing activities do you need?

In the last couple of weeks I’ve heard two different marketing presentations that give very different advice and I wanted to share them with you and let you decide which is right. More is less At the first presentation, we were shown the idea of a wheel with a number of spokes. The presenter said [...]

Can you sell from the stage?

Can you sell your products and services from the stage? I’m not talking about the theatrical stage or suggesting that you become an actor. This is about selling what you do from giving presentations. For many years I’ve given presentations at networking groups. At the end, people tell me how much they enjoyed my talk, [...]

Don’t use WordArt in your PowerPoint presentations

Quite a few years ago, when people discovered PowerPoint and how useful it was for creating presentations, there was a trend for throwing as much into a presentation as possible. In went the bullet points that whizzed in from left and right. In went the images that spiralled round until they settled in the right [...]

Planning for success

Ad hoc marketing doesn’t work. You can’t send one email newsletter and sit back and expect the phone to ring. You can’t go to one networking meeting and expect everyone there to give you business. Good marketing works when you keep doing it. And to keep doing it and doing the right things, you need [...]

Radio part two – 7 ways to give a great interview

In part one of this blog post I shared my tips on how to get onto the radio to get some free promotion. Click here to read part one if you missed it. Now in part two I’m going to share some ideas on how to get over your nerves and give a great interview. [...]

Using radio to promote your business – part one

I recently was invited to give a radio interview, so I thought I’d share with you my tips for getting on air and how you can use the radio to promote your business or your favourite good cause. In September I ran a charity event, so a couple of months beforehand I sent out a [...]