Passive marketing – or how to get clients knocking at your door

During the first week of January this year, we took on two new clients and had two existing clients ask us to do more work for them. I wasn’t at work during the first week of January, and, as one of my members of staff pointed out, I hadn’t been out networking or meeting clients [...]

Remember what you’re going to say?

How do you remember what you’re going to say? If you’re giving a talk or a presentation, how do you remember what to say? Can you memorise a couple of hours worth of material, or do you have a clever way of reminding yourself what you need to cover? I usually start by writing out [...]

Have you tried the art of Zen Marketing?

Some people rush around doing masses of marketing – lots of networking, writing articles and blog posts, speaking in public – and hope that the phone rings. They go to loads of meetings and send out dozens of proposals, hoping that all the activities will bring in more clients. Other people get up late, take [...]

Why Christmas is Just a Marketing Tactic

Are you a big fan of Christmas? Do you have your tree up, your lights on and all your presents bought and wrapped? Or do you say “Bah humbug” to all the festive glitz and expense? Whatever your attitude, Christmas is actually a great marketing tactic that should not be ignored and this issue of [...]

Why you have to write that book!

Last week I launched my brand new (and first) book! It was so exciting to have dozens of copies on display at the workshop I was running, with people picking them up and looking at them. It hardly took any time at all before people were asking if they could buy a copy (silly question!) [...]

Why you need a strategy for your marketing – part two

Recently I wrote a blog about why you need a strategy for your marketing and I explained two out of four possible strategies you can use. Click here to read the first blog about the first two strategies. Here are the other two strategies you can consider. 3.       Selling Existing Services to New Clients The [...]

Do you need a niche?

A while ago I wrote about how important it is to identify your ideal clients – the people you really want to work with and who really want to work with you. Click here to read that blog post. Once you know who your ideal clients are, you can take it a stage further, by [...]

Measuring your marketing

To make your marketing really effective, you need to measure every marketing activity that you carry out. You can start by measuring the number of enquiries that you generate from each activity and how much it costs for each enquiry. Go a stage further and measure the number of new clients generated from those enquiries. [...]

A five step plan for social media

My thanks go to Graham Jones, Internet Psychologist, for the inspiration for this blog. I heard Graham speak at a Ladies and Gentlemen That Lunch networking meeting earlier this year, when he shared with us his five step plan for social media, which looks something like this. Plan – have a strategy, decide exactly what [...]

What do you do? And how do you tell people?

When you go to networking meetings and someone asks “What do you do?” can you answer succinctly, in a way that leaves people wanting to know more? Can you get your message across in one minute – or less – in a way that everyone can understand? Or do you leave people confused, bored or [...]