Can Your Business Afford to Stand Still This Year?

If your business is standing still – always doing the same things, the same ways, for the same people – then you could be missing out on new opportunities and new business. Your competitors will be innovating – looking for different ways of making money – which means that you could be losing business to [...]

Marketing planning and why now is a great time to do it

Planning, that old exercise of writing a list of things you are going to do, only never to look at the list again!  Sound familiar?  The start of a new year is generally filled with repeated resolutions that are quickly forgotten once day to day life starts. We all do it in various aspects of [...]

Why Christmas is Just a Marketing Tactic

Are you a big fan of Christmas? Do you have your tree up, your lights on and all your presents bought and wrapped? Or do you say “Bah humbug” to all the festive glitz and expense? Whatever your attitude, Christmas is actually a great marketing tactic that should not be ignored and this issue of [...]

What makes your perfect clients tick?

If you’d rather work with PERFECT clients, than ones that sometimes pay you on time and don’t demand too much too soon, you need to work out who these people are. One way is by thinking about what makes them tick. If you already have a perfect client, think about how they would answer the [...]

Why you need a strategy for your marketing – part two

Recently I wrote a blog about why you need a strategy for your marketing and I explained two out of four possible strategies you can use. Click here to read the first blog about the first two strategies. Here are the other two strategies you can consider. 3.       Selling Existing Services to New Clients The [...]

Why you need a strategy for your marketing – part one

Why do you need a strategy? For the very same reason that you set goals for your marketing and your business. You could just set off and try lots of different marketing activities, in the hope that they will take you to your goals – a bit like just turning up at a bus stop [...]

Where is your business?

When you first set out on a journey with a map, you need to know where you are. If you don’t know where you’re starting from, you can’t work out the best route to your destination and you can’t determine how long it’s going to take you to get there. The first thing you need [...]

FastTracking: Smart moves for smart businesses

One thing I see quite regularly in business is the need for new blood. Many small businesses find themselves in a cycle – the ‘feast and famine’ rollercoaster. They spend lots of time doing marketing, generating new exciting work and clients and then get wholly distracted by the work these clients bring in. It’s wonderful [...]

How can you use the Law of Attraction in your business?

Do you use the Law of Attraction in your business, to get the clients, staff and suppliers you want? If you ever find yourself using words like ‘coincidence’ or ‘serendipity’ or saying that good things just seem to happen, then you are probably already using the Law of Attraction without realising it. Some years ago [...]

Why Should You Give Your Marketing a Holiday?

I had two weeks off at Christmas last year and then worked through, without any real time off, until the end of July. By the time I went on holiday, I was really ready for it. I was tired, the ideas weren’t flowing as they usually do and I didn’t have all the energy I [...]